books

How to give back?

In books, philosophy on 24 May 2009 with no comments

Focus and attention are invaluable and increasingly get lost in an ever-growing amount of news and reporting to digest and information to acknowledge. The more I read, the more I yearn for more actionable thoughts and less consuming. I feel like I do not give enough of what I know (by having read and experienced; [...]

Advertising will get disrupted – and disrupted – and..

In books, business on 13 May 2009 with no comments

Newspapers and TV stations all over the world face declining advertising revenues. Still, people don’t quite seem to grasp the reason for that: there is a better alternative. The price of advertising is obviously correlated with the impact it leaves on its desired targets.  The more impact you have with an advertisement, the higher the [...]