bubblegeneration

You cannot tell people what to like – the problem with viral marketing

In bubblegeneration, business on 26 April 2009 with View Comments

Jean-Remy von Matt of advertising agency Jung von Matt is up in arms against the quality of recent advertising campaigns. In Der Spiegel’s new issue, he chides his marketing colleagues for celebrating themselves even when their work has been everything but worthy of celebration.
He takes special issue with everybody’s new darling viral marketing, which he considers mostly [...]

Forget about Twitter for a while. It’s overhyped.

In bubblegeneration on 17 April 2009 with View Comments

Sure, growth is truly impressive. And I for one hope for another step in the democratization process the internet furthers via another means of voicing your opinion – may your individual voice be considered “worthy” by “established” pundits or not; it’s clearly a step in the right direction.
But right now it’s another case of some [...]